Often the best known and the best remembered of all advertising messages are the ones that use the ______ appealMultiple choice question.humournewsfearrational

Advertisements that use a feature appeal are used to _____.Multiple choice question.make customers buy a brand due to its popularitymake comparisons with other brandspresent a customer with a number of product attributesannounce sales, special offers, or low everyday prices

Advertisements that concentrate on the dominant traits of a product or service use a _____ appeal.Multiple choice question.featurecompetitive advantagefavorable pricepopularity

Advertising that is used in both the television and Internet mediums is another form of ______.Multiple choice question.audience appealmass mediapersonal targetingscreen time

What type of advertising appeal calls on the feeling and sympathies of the audience?Group of answer choicesCelebrityHumorEmotionalLogicalScarcity

Business-to-business advertising relies heavily on emotional appeals.Group of answer choicesTrueFalse