Which among the following activities are part of a retail strategy?1 pointBriefing the design team about the collection allocation in the storeField marketing: relational marketing activities, the customer database, events on the point of sale, communication activities, direct marketingManaging the network of wholesale customers
Question
Which among the following activities are part of a retail strategy?1 pointBriefing the design team about the collection allocation in the storeField marketing: relational marketing activities, the customer database, events on the point of sale, communication activities, direct marketingManaging the network of wholesale customers
Solution
All of the activities mentioned are part of a retail strategy.
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Briefing the design team about the collection allocation in the store: This is part of the retail strategy as it involves planning and organizing the store layout and product placement, which can significantly impact sales.
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Field marketing: relational marketing activities, the customer database, events on the point of sale, communication activities, direct marketing: These activities are all part of a retail strategy as they involve promoting the store and its products, building relationships with customers, and driving sales.
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Managing the network of wholesale customers: This is also part of a retail strategy as it involves building and maintaining relationships with suppliers, which is crucial for ensuring a steady supply of products for the store.
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