Which of the following is not an example of the manufacturer-direct business model?Question 11Answera.Wayfairb.Everlanec.Niked.Dell

The manufacturer-direct business model refers to a type of business model where the manufacturers sell their products directly to the consumers, eliminating the need for any intermediaries. This model is also known as a direct-to-consumer (D2C) model.

Let's analyze the options:

a. Wayfair: Wayfair is an American e-commerce company that sells furniture and home-goods. They are not manufacturers, but rather a platform that connects sellers and buyers.

b. Everlane: Everlane is an American clothing retailer that operates online and in brick-and-mortar stores. They manufacture their own products and sell them directly to consumers, following the D2C model.

c. Nike: Nike is a multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. They sell their products both directly to consumers (through their own stores and website) and through various retailers.

d. Dell: Dell is a multinational computer technology company that develops, sells, repairs, and supports computers and related products and services. They are known for their direct-to-consumer model, where customers can customize their own PCs online and have them delivered directly.

From the above analysis, the company that does not follow the manufacturer-direct business model is Wayfair (option a), as they are an e-commerce platform that connects sellers and buyers, rather than manufacturing their own products and selling them directly to consumers.