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You learnt that the strategic intent of an organisation is composed of three components:Vision statementMission statementCore valuesMap these three components to the three components of a good strategy.Strategic Intent Strategy1. Vision a. Why2. Mission b. What3. Core competencies c. How 1-a, 2-b, 3-c1-b, 2-a, 3-c1-c, 2-a, 3-b1-b, 2-c, 3-a

Question

You learnt that the strategic intent of an organisation is composed of three components:Vision statementMission statementCore valuesMap these three components to the three components of a good strategy.Strategic Intent Strategy1. Vision a. Why2. Mission b. What3. Core competencies c. How 1-a, 2-b, 3-c1-b, 2-a, 3-c1-c, 2-a, 3-b1-b, 2-c, 3-a

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Solution

The correct mapping between the components of strategic intent and the components of a good strategy would be:

  1. Vision - What (Option 1-b)
  2. Mission - Why (Option 2-a)
  3. Core competencies - How (Option 3-c)

So, the correct answer is 1-b, 2-a, 3-c.

Here's why:

  1. Vision: This is the 'What' of the strategy. It's the end goal, the desired future position of the company. It's what the organization aspires to become in the future.

  2. Mission: This is the 'Why' of the strategy. It's the reason the organization exists. It defines the organization's purpose and primary objectives.

  3. Core competencies: This is the 'How' of the strategy. These are the unique capabilities and resources that give the organization a competitive advantage and help it to achieve its vision and mission.

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