What is the primary purpose of the Google Ads Quality Score?

The primary purpose of the Google Ads Quality Score is to assess the quality and relevance of an advertiser's keywords and ads. It is used to determine the ad rank and cost per click (CPC) in Google Ads auctions. The Quality Score is based on several factors, including the click-through rate (CTR) of the ad, the relevance of the ad to the search query, the landing page experience, and the historical performance of the advertiser's account. A higher Quality Score can lead to better ad positions and lower CPCs, while a lower Quality Score can result in lower ad positions and higher CPCs. Therefore, the primary goal of the Quality Score is to incentivize advertisers to create high-quality, relevant ads that provide a positive user experience.