15 Explain one way a business could improve the brand image of its products.

Creating a personal brand can ________________.influence how you are perceived by othersguarantee that you will find a jobensure that you will earn a lower salaryensure that you will earn a higher salary

Explain one way a small business could add value to a product

What is brand? Why do brands play a particularly important role in high-involvement purchase decisions? (5 marks)

In paragraph 13, how does the author develop the idea that a strong brand identity benefits many different types of companies? aby describing companies that are successful because they do not have any competitors bby giving an example of how one company found success through appealing to a specific audience cby highlighting the way celebrity partnerships can exclude less wealthy consumers dby emphasizing the struggles of companies who use fewer branding strategies

Explain one possible example of marketing objectives that Coca-Cola might set.