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Which of the following advantages is derived from being a 'first-mover'? Select one: a. Ability to preempt rivals and capture demand by establishing a strong brand name b. Creation of innovative products at lower costs than other firms c. Lower research and development costs and marketing costs than other firms d. Ability to capitalize on the work done by other firms

Question

Which of the following advantages is derived from being a 'first-mover'?

Select one:

a. Ability to preempt rivals and capture demand by establishing a strong brand name

b. Creation of innovative products at lower costs than other firms

c. Lower research and development costs and marketing costs than other firms

d. Ability to capitalize on the work done by other firms

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Solution

The correct answer is:

a. Ability to preempt rivals and capture demand by establishing a strong brand name

Being a 'first-mover' in a market can provide a company with a significant advantage. This is because they have the opportunity to establish their brand and capture customer demand before their competitors. They can set the standard for the product or service, and make it more difficult for later entrants to gain market share. This advantage does not necessarily mean that they can create innovative products at lower costs, have lower research and development or marketing costs, or capitalize on the work done by other firms.

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