___________ involves clustering people with the same needs into individual and recognizable groups.Select one:a.Market segmentationb.Common factors segmentationc.Group segmentationd.Customer needs segmentation

Marketing segmentation groups together people that have common needs and who will respond similarly to the marketing mix. True False

Market segmentation is the process of dividing the market into groups of customers who are similar in which two respects?Multiple select question.They are previous customers.They will respond similarly to a marketing action.They have similar jobs.They are geographically close to one another.They have common needs.

What is/are the main purpose of segmenting a market?Select one:a.All of themb.More market orientedc.Dividing up potential market for a product into groupsd.Meet customers' needs

The goal of segmentation is to segment the whole market into smaller groups, making it easier to work with groups containing customers with similar attitudes, interests and  opinions.Group of answer choicesTrueFalse

______ divides buyers into different groups based on their social class, lifestyle, and personality characteristics.Select one:a.Demographic segmentationb.Behavior segmentationc.Psychographic segmentationd.Geographic segmentation