The market environment has an impact on the _____environment.

What includes all the forces that affect a company’s ability to do business?Immediate environmentMarketing environmentExternal environmentMarketing forces

The _____ environment includes changes in consumer preferences over time. A. industry B. social C. economic D. global E. retail

Explain the relevance of consumer behavior to its market environment.

The marketing environment comprises ________ and ________ factors that affect firms and may help or hurt a product in the marketplace.Multiple Choiceinternal; externalcompetitive; noncompetitiveprimary; secondaryeconomic; competitivesocial; financial

Which of the following terms best describes the environment that includes the forces close to the company that affects its ability to serve its customers, such as the marketing channels?a.External environmentb.Internal environmentc.Value chaind.Macroenvironmente.Microenvironment