Starting a business can be risky, but it depends on the opportunity c of the entrepreneur's time. If they would be unemployed otherwise, then what looks like risk may actually be a benefit or a reward.

Starting a business indeed carries its own set of risks, but the level of risk is often contingent on the opportunity cost of the entrepreneur's time. Opportunity cost refers to the potential benefits an individual misses out on when choosing one alternative over another.

In this context, if the entrepreneur would otherwise be unemployed, starting a business might seem risky, but it could actually be beneficial. This is because the opportunity cost of their time is low - they aren't giving up a steady income or another job to start the business.

Therefore, what might initially appear as a risk could actually be a reward. The entrepreneur could potentially gain more from the business than they would if they remained unemployed. This is because the potential benefits of running a successful business (income, experience, independence, etc.) outweigh the benefits of remaining unemployed.

In conclusion, the perceived risk of starting a business is highly dependent on the individual's circumstances, particularly what they would be giving up to pursue the venture.