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Samiksha is planning a campaign for an ecommerce company. She wants to find out industry trends and audience patterns within the e-commerce sector. So, she purchases information from Gartner, a research firm. What type of data is this?SecondaryPrimaryTertiary

Question

Samiksha is planning a campaign for an ecommerce company. She wants to find out industry trends and audience patterns within the e-commerce sector. So, she purchases information from Gartner, a research firm. What type of data is this?SecondaryPrimaryTertiary

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Solution

The type of data that Samiksha purchased from Gartner, a research firm, is Secondary data. This is because secondary data refers to data that was collected by someone other than the user. In this case, Gartner collected the data, not Samiksha.

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