What is a main difference between a concentrated retail system and a fragmented retail system?Multiple ChoiceA few retailers supply most of the market in a concentrated system; many retailers are present in a fragmented system.Large retail establishments prefer a fragmented system; smaller players prefer a concentrated system.A concentrated retail system is common in underdeveloped countries; fragmented retail systems are common in developed nations.Market share is indistinct in a concentrated retail system; market share is distinct in a fragmented retail system.

In a concentrated retail system:a.a few retailers supply a small segment of the market.b.there are many retailers who have a major share of the market.c.there are many retailers, no one of which has a major share of the market.d.a few retailers supply most of the market.

Which term refers to dividing a market into smaller groups based on similar characteristics and needs?Responses

Market segmentation refers to:Select one:a.Dividing the market into geographic regionsb.Dividing the market into high-income and low-income consumersc.Dividing the market into smaller groups based on similar characteristicsd.Dividing the market into product categories

Economic segmentation, dividing a market into relatively homogeneous subgroups that behave much the same way in the marketplace, is the necessary precursor to selecting a target market or target markets.Group of answer choicesTrueFalse

The process of dividing the total market into groups whose members have similar characteristics is market .