Which of the following is NOT a step in developing effective marketing communications? Set product pricing Decide on media mix Identify target audience Select channels
Question
Which of the following is NOT a step in developing effective marketing communications? Set product pricing Decide on media mix Identify target audience Select channels
Solution
The step that is NOT involved in developing effective marketing communications is "Set product pricing". While pricing is an important aspect of the overall marketing strategy, it is not directly involved in the process of developing marketing communications. Marketing communications focus on how the product or service is communicated to the target audience, which includes deciding on the media mix, identifying the target audience, and selecting the appropriate channels.
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