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A prospective buyer goes through a sequence of stages from initial awareness of a product to eventual action (either trial or adoption of the product). The stages include awareness, interest, evaluation, trial, and adoption, and are referred to as __________. Group of answer choices Maslow’s hierarchy the consumer-product cycle the hierarchy of effects the purchase decision continuum the consumer purchasing hierarchy

Question

A prospective buyer goes through a sequence of stages from initial awareness of a product to eventual action (either trial or adoption of the product). The stages include awareness, interest, evaluation, trial, and adoption, and are referred to as __________. Group of answer choices

Maslow’s hierarchy

the consumer-product cycle

the hierarchy of effects

the purchase decision continuum

the consumer purchasing hierarchy

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Solution

The sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action (either trial or adoption of the product), which includes awareness, interest, evaluation, trial, and adoption, is referred to as the hierarchy of effects.

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