Speed Cycles sell their bicycles in one colour only as they claim, 'selling our bikes in just the colour green allows us to take advantage of buying discounts and manufacturing efficiencies'. This approach is typical of the _____ era of marketing.A.value-based marketingB.production-orientedC.market-orientedD.sales-oriented

When the bicycle manufacturer, Trek, determined that some consumers use bikes for green transportation whereas others use them for a hobby, they were most likely assessing the ________ of its bicycles to consumers.Multiple Choicebrand equityassociated servicesbrand awarenesscore customer valuephysical characteristics

why are colours important in marketing

The term marketing refers to _______OptionsA philosophy that stresses customer value and satisfaction.Advertising, Sales Promotion, Publicity and Public Relational activitiesA new product needs ideas, Developments, concepts and improvements.Sales Planning, Strategy and Implementation

Marketing is the process of creating and delivering value-based arguments for your offerings

In the evolution of the marketing concept, those who adopted the sales orientation perspective believedMultiple Choicethe most important marketing activities were personal selling and advertising.that long-term relationships with customers should be established.that efficient product and extensive promotion did not guarantee sales.goods could be manufactured with ever increasing efficiency.