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One advantage of product innovation is that a firm can expand into different product categories. The point of the risk Blank______ strategy is that if some products in one category are competing poorly, others in another category could be doing very well.Multiple choice question.seekingassimilationtransferdiversification

Question

One advantage of product innovation is that a firm can expand into different product categories. The point of the risk Blank______ strategy is that if some products in one category are competing poorly, others in another category could be doing very well.Multiple choice question.seekingassimilationtransferdiversification

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Solution

The correct answer is "diversification". This strategy involves a company entering into new markets with new products, as a way to spread risk. If one product category is not performing well, the company can rely on the other categories to maintain its profitability.

Similar Questions

Which of the following is a way by which risk can be diversified?Multiple choice question.By creating a broader portfolio of products through innovationBy taking up new ventures that predict high returnsBy manufacturing only those products in which a firm has a competitive advantageBy avoiding projects that are risky

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The strategy of distinguishing one firm’s product from the competing products of other firms is called product

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