One advantage of product innovation is that a firm can expand into different product categories. The point of the risk Blank______ strategy is that if some products in one category are competing poorly, others in another category could be doing very well.Multiple choice question.seekingassimilationtransferdiversification
Question
One advantage of product innovation is that a firm can expand into different product categories. The point of the risk Blank______ strategy is that if some products in one category are competing poorly, others in another category could be doing very well.Multiple choice question.seekingassimilationtransferdiversification
Solution
The correct answer is "diversification". This strategy involves a company entering into new markets with new products, as a way to spread risk. If one product category is not performing well, the company can rely on the other categories to maintain its profitability.
Similar Questions
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