Recent Bayer ads stating, “We cure more headaches than you think,” are intended to inform consumers that the company produces many products in addition to aspirin. What type of ad is this?Group of answer choicespioneering institutional advertisementcompetitive institutional advertisementadvocacy institutional advertisementreminder institutional advertisementsubliminal institutional advertisement
Question
Recent Bayer ads stating, “We cure more headaches than you think,” are intended to inform consumers that the company produces many products in addition to aspirin. What type of ad is this?Group of answer choicespioneering institutional advertisementcompetitive institutional advertisementadvocacy institutional advertisementreminder institutional advertisementsubliminal institutional advertisement
Solution
This type of ad is a reminder institutional advertisement. The purpose of this ad is to remind consumers about the company and its products. In this case, Bayer is reminding consumers that they produce more than just aspirin.
Similar Questions
Which type of ad is generally not allowed in Google Ads?Nonprofit AdsPrescription Drug AdsEducational Institution AdsPolitical Ads
Which of the following is NOT a type of display advertising:Poster AdsBanner AdsIn App AdsPortrait Ads
In a brainstorming session for a new drug to lower cholesterol, the members of the marketing department agreed the benefits of the new drug could best be promoted by comparing the drug to those currently on the market. In terms of the communication process, the transformation of this idea into an ad campaign is an example of____________. Group of answer choices receiving. noise. encoding. decoding. messaging.
Multiple Choice QuestionWhich organization allocates a large portion of its resources to curbing false advertising, misleading pricing, and deceptive packaging and labeling?Multiple choice question.Food and Drug AdministrationConsumer Product Safety CommissionEnvironmental Protection AgencyFederal Trade Commission
When your ad appeals to the fears of a consumer, which advertising technique are you using?
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.