Consumers choose the online channel primarily due to social media influence.Group of answer choicesTrueFalse

Social media de-influencers:Group of answer choicesdiscourage consumers from buying products that are indulgent, ineffective, or not worth the cost.help social media users to stay away from social media trends and off of social media apps in general.encourage viewers to only purchase items second-hand.all of the above.

When brands reach out to consumers online through social networks it is calledMultiple choice question.traditional IMCproximity marketingsocial media marketingmobile marketing

For many marketers, the communications effort using traditional media Multiple choice question.is still the dominant approachis relatively cheap compared to the costs of social mediais no longer required at allis complemented with social media

Multiple Choice QuestionHow do network effects create barriers to entry in the social media industry?Multiple choice question.They discourage people from using lesser-known networks.They make decision-making difficult for consumers.They increase market competition.They result in an overcrowded marketplace.

Why is a social media presence a “must”? (Select all that apply)Question 7Select one or more:a.The Internet is not an influential cultural factor.b.Social media platforms symbolize wealth.c.It drives brand awareness and revenue.d.It could influence new purchasing decisions.