Discuss the marketing problem(s) faced by Aldi according to the case study.
Question
Discuss the marketing problem(s) faced by Aldi according to the case study.
Solution 1
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Solution 2
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According to the case and campaign, how did Aldi overcome its marketing problem(s) as identified in Q1?
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Considering Aldi's low prices and a 'Fresh' positioning, how and why are these a problem for a brand such as Aldi? Also evaluate Aldi's 'Good Different' position relative to Coles and Woolworths.
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