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What tactic did Amazon use when entering the book selling space and introducing the Kindle?Multiple choice question.Amazon used disruption.Amazon used the bundling model.Amazon responded to disruption.Amazon combined business models.

Question

What tactic did Amazon use when entering the book selling space and introducing the Kindle?Multiple choice question.Amazon used disruption.Amazon used the bundling model.Amazon responded to disruption.Amazon combined business models.

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Solution

Amazon used disruption. When Amazon first entered the book selling space, it disrupted the traditional brick-and-mortar bookstore model by offering a wider selection of books online. Later, Amazon introduced the Kindle, which further disrupted the industry by promoting digital books over physical ones.

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Note: When terms are given in bold, you should include an explanation of theterm(s) in your answer.Questions continue on the next pageAnswer any FOUR (4) questionsMarksQuestion 1a) Explain what is meant by the term business model and digital disruption.Give an example of a business model which has been disrupted throughtechnology and the the internet and critically evaluate how this has impacted onthe orginal business model

Page 2 of 4eBusiness © NCC Education Limited 2023Note: When terms are given in bold, you should include an explanation of theterm(s) in your answer.Questions continue on the next pageAnswer any FOUR (4) questionsMarksQuestion 1a) Explain what is meant by the term business model and digital disruption.Give an example of a business model which has been disrupted throughtechnology and the the internet and critically evaluate how this has impacted onthe orginal business model

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