Which of the following do media relations practitioners have to consider when developing their strategies and tactics?Group of answer choicesBoth legal and ethical considerationsNeither legal or ethical considerationsOnly legal considerationsOnly ethical considerations

Which of the following activities are not a media relations tactic discussed in the week 5 lecture?Group of answer choicesNon-news media tacticsMedia productionMedia eventsMedia conferences

Which of the following research activities is NOT used to evaluate the success of a media relations campaign?Group of answer choicesSituationalImpactOutputOutcome

The public typically takes what type of a perspective toward the media?Group of answer choicesA holistic perspective, considering all aspects of a situation within its specific contextA proactive perspective, debating the potential risks of harmful actions triggered by media portrayalsA reactive perspective, debating where blame should be placed after an event generating concern has occurredA passive perspective, waiting to hear what experts have to say

Why is media coverage important in media relations? Group of answer choicesBecause it provides third party legitimacy and credibility, and is a cost-effective practice compared to advertisingBecause it can be manipulated by organisations for their own purposesBecause it’s free

Media relations refers to:Group of answer choicesCrisis response strategiesPurchasing advertisements in target publicationsBuilding relationships with media and content creators to generate publicityPlanned events designed to capture the public's attention