Distribution ChannelWhich of the following is an unlikely distribution channel for Britannia’s FMCG products? (Retail)Direct-to-customer channelHybrid channelMulti-level channels of unorganised retailMulti-level channels of organised retail
Question
Distribution ChannelWhich of the following is an unlikely distribution channel for Britannia’s FMCG products? (Retail)Direct-to-customer channelHybrid channelMulti-level channels of unorganised retailMulti-level channels of organised retail
Solution
The Direct-to-customer channel is an unlikely distribution channel for Britannia’s FMCG products. This is because Britannia, being a Fast-Moving Consumer Goods (FMCG) company, typically relies on a network of distributors and retailers to reach its end consumers. Direct-to-customer would mean Britannia selling directly to the consumer, bypassing any middlemen like wholesalers, distributors, or retailers. This is not a common practice in the FMCG sector due to the logistical challenges and costs associated with reaching a large consumer base directly.
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