A merger between Burger King and McDonald’s would be a:Question 21Select one:a.Horizontal mergerb.Conglomerate mergerc.Vertical mergerd.Diagonal mergere.Impossible merger.
Question
A merger between Burger King and McDonald’s would be a:Question 21Select one:a.Horizontal mergerb.Conglomerate mergerc.Vertical mergerd.Diagonal mergere.Impossible merger.
Solution
A merger between Burger King and McDonald’s would be a:
a. Horizontal merger
This is because both companies are in the same industry and at the same stage of production. A horizontal merger is a merger or business consolidation that occurs between firms that operate in the same industry, usually as competitors offering the same good or service. Burger King and McDonald's are both fast food restaurants, so a merger between them would be considered horizontal.
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