An offer designed to generate interest in a product or service and a request for additional information results inGroup of answer choicesdirect orders.lead generation.traffic generation.indirect orders.prospecting.

Lead generation isGroup of answer choicesthe result of offers that contain all the information necessary for a prospective buyer to make a decision to purchase and complete the transaction.a direct telephone communication only with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.a bundle of products that are shipped directly to the point of purchase rather than being stored or distributed through intermediaries.the outcome of an offer designed to motivate people to visit a business.the result of a direct marketing offer designed to generate interest in a product or service and a request for additional information.

The process of finding and qualifying potential customers is known as ________.Group of answer choicesconsultative sellingconsumer promotionbehavioral targetingtrade promotionprospecting

Prospecting refers toGroup of answer choicesthe relationships salespeople establish within their own company to secure resources necessary for sales success.the process through which salespeople identify and engage with new customers or new areas of business with existing customers.the questing process salespeople use when determining customers’ needs.the process sales managers engage in when seeking new sales hires.the service offering salespeople provide postsale.

The two-step approach to direct marketingGroup of answer choicesuses the first effort to screen potential buyers.urges customers to make an immediate purchase.is similar to missionary selling.is typically followed by a sweepstakes contest.

____________is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives.Group of answer choicesmarketing planSWOT analysisbusiness planmission statement