Q11  What is a “social media feed”?*a)A page that lists all the social media accounts a company followsb) A list of recent posts from social media platforms displayed on a websitec) A feature to schedule postsd) A tool for analyzing social media metrics

Social media monitoring involves collecting data from platforms such as Facebook and Twitter to:a.Monitor user interactions and sentimentsb.Analyze online transactionsc.Conduct interviewsd.Gather data from sensors

Social media is a collective term for websites and applications that allow users to create and share content, as well as to interact and communicate with each other. Social media platforms can be used for various purposes, such as entertainment, education, information, marketing, activism, and networking. Some of the most popular social media platforms are Facebook, Twitter, Instagram, YouTube, and TikTok.Which of the following sentences will MOST logically complete the above excerpt?A)  Social media has become an integral part of modern society, influencing various aspects of culture, politics, and economy.B)  Social media has increased the exposure and influence of celebrities, influencers, and activists on public opinion and behaviour.C)  Social media has posed many challenges and risks, such as misinformation, cyberbullying, addiction, and privacy breaches.D)  Social media has evolved over time, from simple text-based blogs and forums to multimedia-rich stories and live streams.E)  Social media has diversified its features and functions, such as allowing users to create polls, quizzes, stickers, filters, and hashtags.

What is social media, and how do companies use it for marketing?

A robust social media plan includes which of the following?A list of content that mimics competitor contentAll of your online business goalsA long-term schedule identifying when to post contentA list of friends who can post on the accountsQuestion 2 of 423851274What is the best way to put your social content in front of people who don't already follow you?Increase your email marketing campaignsAsk people to share your content to their networksUse paid promotion to reach new audiencesPut links to your social on your websiteQuestion 3 of 423851274What can social media analytics tools help you measure when assessing campaign results?Whether the campaign was more successful than your competitorsWhether the visitors liked the social campaigns or notWhether a visitor called the store after seeing a social postWhether the visitor clicked on a paid ad or organic listingQuestion 4 of 423851274Which of the following is a pitfall when using social media for business?2-way conversation with customersNot being present on every social media platformNot having the resources to respond to comments and questions in a timely mannerSpending too much time reviewing social media analytics

The concept “social media” refers to media that __________.A.dominated society before the industrial revolutionB.transmit information from a central source to an entire populationC.are widely viewed as “fake” or misleadingD.allow people to communicate with one anotherSubmit