Description of your selected organisation. (5) Discuss any four causes of consumer misbehaviour using examples within the context ofyour selected organization. (12) The harmful effects of consumer misbehaviour on businesses can be significant. Usingexamples, discuss the four impacts of consumer misbehaviour. (13)Note: Your report must include an introduction and conclusion. Clearly describe your selectedorganisation in the introduction. Refer to the rubric below.Criteria Points of consideration MarksStructure  Correct essay structure Introduction and conclusion evident Use of headings and paragraphs to structure the essay All sentences are well constructed and paraphrased. Academic tone maintained./5Selectedorganisation Appropriate organization selected. Clear description of the selected organization. /5Content ofanswer Causes of consumer misbehaviour (12) The impacts of consumer misbehaviour (13) Relevant examples/25TOTAL /35

Topic 5 discussed reasons why businesses may report their social and environmental impact. Choose all the reasons that align with the ‘business case’ perspective discussed in the lecture:Group of answer choicesTo justify the work of CSR departmentsTo add detail to annual reports for stakeholdersTo enhance business reputationTo avoid negative media reportingTo encourage other businesses to also fairly report their social and environmental impact

1. Provide a definition of specific environment. (At least 2 sentences, one source)2. Provide an explanations of how a couple of the these elements can influence the sustainability of a company’s competitive advantage. (At least 6 sentences, 3 sources)3. Provide an example of how an element from point 2 influence the sustainability of a company’s competitive advantage. (At least 2 sentences, one source)

Question 2 (Marks: 30)In a report format, apply the online buying process to your selected organisation and indicate themarketing practices during each step that your organisation can use to stimulate a responseduring this process.Note: Your report must have a brief introduction and conclusion. Alongside your discussion, you will also get marks for how creatively you have showcasedthe online buying behaviour and the organisation’s marketing practices. You can usediagrams, images, etc. Refer to the rubric below.Criteria Points of consideration MarksStructure  Correct report structure Introduction and conclusion evident Use of headings and paragraphs to structure the essay All sentences are well constructed and paraphrased. Academic tone maintained. Supporting elements (i.e.diagram/images)/10Content ofanswer Online buying process Relevant examples /20TOTAL /30

Explain different factors that affect consumer behavior

In the immediate environment, what is the first factor that affects the consumer?Multiple Choicethe company itselfthe corporate partnersthe competitorsthe consumersthe culture