What risk is inherent in the introduction phase of the PLC?Product may not be accepted by consumersOver saturation of the marketIncreased competitionDecreased customer loyalty

The introduction phase of the Product Life Cycle (PLC) comes with several inherent risks:

1. Product may not be accepted by consumers: This is one of the biggest risks during the introduction phase. Despite market research and testing, there's always a chance that the product may not resonate with consumers or meet their needs or expectations. This could lead to low sales and potential financial losses.

2. Over saturation of the market: If there are already many similar products in the market, it may be difficult for the new product to gain a foothold. Consumers may stick with what they know, making it hard for the new product to stand out.

3. Increased competition: The introduction of a new product could provoke a response from competitors. They may lower their prices, improve their products, or increase their marketing efforts to maintain their market share.

4. Decreased customer loyalty: If the new product doesn't meet customer expectations, or if it's too different from what the company usually offers, it could lead to decreased customer loyalty. Customers may feel that the company is no longer meeting their needs and switch to a competitor.