Your client runs an ad that gets a high number of clicks relative to the number of impressions.What impact could this ad have on the Google Ads auction?The ad quality could lower cost-per-click by 40% or more.The ad could increase the cost-per-click for the advertiser.The ad click-through rate could lead to a higher Ad Rank.The ad could help the advertiser receive more bids in the auction.

1. Which three factors impact a Search ad's auction-time ad quality? 选择3个正确回答 • Bidding strategy • Expected clickthrough rate • Ad landing page experience • Ad Rank • Ad relevance 2. Which searches can an ad show for broad match keyword "car window repair?" 选择2个正确回答 • second-hand cars for sale • replace car window • automobile glass replacement • cars for sale 3. You're working on a Google Search ad that's not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad? • Increasing the trustworthiness of the website. • Modifying the ad's landing page to load faster. • Changing the call-to-action message of the ad. • Reducing the bid rate on the ad. 4. After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign's optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign? • The campaign's budget needs to be raised by 22% to be fully optimized. • 22% of the revenue she allocates to her campaign is being used in the wrong areas. • Her campaign is being outperformed by 78% of businesses like hers. • The campaign could be improved by 78% if the listed recommendations are followed. 5. Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? • Maximize clicks • Target impression share • Target cost-per-acquisition (tCPA) • Target return on ad spend (tROAS) 6. In which two ways does optimization score help marketers succeed? 选择2个正确回答 • It speeds up the implementation for enhancements to campaigns. • It determines which campaigns should be prioritized for improvements. • It documents campaign budget for marketing teams. • It uses Google AI to plan campaigns without any need for input. 7. Assets help give users which two things they want to get out of their search queries? 选择2个正确回答 • They provide product and service comparisons. • They provide relevant information. • They provide attractive imagery. • They provide information based on their moment. 8. What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? 选择2个正确回答 • Removing the need for marketers to optimize Search campaigns • Automatically creating headlines in response to content on advertisers' websites • Time savings that allow you to reinvest in your most important marketing priorities • Reaching the right user at the right price with relevant ads 9. How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign? • It's better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior. • It's better because the failure to bid efficiently cane make you miss valuable conversions.

What action might improve the click-through rate on your ad?

In Google Ads, what is the term for the maximum amount an advertiser is willing to pay for a click on their ad?Bid AmountAd RankClick RateQuality Score

Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords? The higher a keyword’s Quality Score, the lower the price you pay for each. The higher a keyword’s Quality Score, the higher the price you pay for each click and the better its ad position. The higher a keyword’s Quality Score, the lower the price you pay for each click and the better its ad position. The higher a keyword’s Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.

How can you improve the click-through rate (CTR) of your ads?Use ad extensionsIncrease your bid amountDecrease your daily budgetUse ad extensions