Your tutor is planning to buy a new refrigerator for their house. So we thought this will be a good opportunity to understand how product marketing principles can be applied in a real buying scenario. Your task this week is to create a buyer's persona and use it to create product levels chart.Questions 🤔Step 1. Imagine you are representing a refrigerator company and are tasked to create your tutor's buyer persona. Hint: Chat to your tutor in your tutorial to seek insights on their lifestyle and refrigeration needs. Use your segmentation knowledge from last week's tutorial to generate insights. Submit the persona by taking a screenshot of the persona you created and inserting the image or creating the persona by typing the relevant information in Cadmus using headings and/or a table. Step 2. Based on your buyer's insights fill the product level table for refrigerator product provided below. Note: the table should be at product level not brand level. Step 3. Suggest one refrigerator brand for your tutor and give two reasons for your choice.

Question 1 Distinguish between customer needs, wants, and demands. Outline and discuss the buyer decision making process. Discuss Maslow’s hierarch of needs as it relates to Marketing. Question 2 Discuss the main marketing considerations for different types of products. Outline and discuss the PLC. Question 3 Discuss the major variables used in segmenting consumer markets. Question 4 Outline the main considerations when setting price. Discuss elastic and inelastic demand using examples. Question 5 Discuss the nature and characteristics of a service. Discuss KPMG 6 pillars. Question 6 Outline the main promotional tools and give advantages and disadvantages. Discussion the main advertising message appeals and give examples of each. Question 7. Outline and explain Bitners 1992 Servicescape model using examples to support your answer.

_____ is the personal presentation, demonstration, and sales of products to consumers in their homes.Group of answer choicesDirect marketingHome shoppingDirect sellingConsultative selling

How does a customer persona relate to the buyer's journey?Answer choicesSelect only one optionREVISITIt helps businesses understand how their target customers make purchasing decisions and what factors influence those decisions at each stage of the journeyIt helps businesses understand how their target customers use their productsIt helps businesses understand how their target customers interact with their competitorsIt helps businesses understand how their target customers perceive their brand

What is a buyer persona?Your customersA fictional representation of your ideal customerA summary of your last 10 customersPeople who aren't a good fit for your business

One of the key tasks of marketers is ____________ and to create consumer perceptions thatthe product is worth purchasing.