----------------is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind.Question 18Answera.Unique Selling Propositionb.Brand personalityc.Brandd.Differentiation

Which of the following statements about product differentiation is false? To be branded, products must be differentiated. Differentiation can be achieved through physical attributes such as features, form, and style. Physical Difference is important which is the reason for organizations focusing on research on design and design thinking. Forms, features, performance quality, and quality of conformance are few of the aspects of product differentiation.

Differentiation, setting yourself apart from the competition, is one of the most important and effective marketing tools available to small business ownersGroup of answer choicesTrueFalse

Brand awareness and brand differentiation can add value to the brand through _____.Customers paying a premium priceCustomers perceiving less risk in the product and choosing itCustomer sharing product through word of mouthAll of these

What is the disadvantage of product differentiation?Select one:a.Low cost of advertising and research developmentb.Increase brand valuec.High cost of advertising and research developmentd.Reduce competition

Which of the following are factors indicating that a company is a price-taker?Multiple select question.product not uniqueproduct is uniqueweak competitionstrong competitionproduct not brandedproduct branded