Which of the following is not done by marketing research?Group of answer choicesspecifying information to address a marketing issuemanaging the data collection processanalyzing data from the collection processbased on the information deciding to terminate a product or service that is not meeting organisational goals
Question
Which of the following is not done by marketing research?Group of answer choicesspecifying information to address a marketing issuemanaging the data collection processanalyzing data from the collection processbased on the information deciding to terminate a product or service that is not meeting organisational goals
Solution
Based on the information deciding to terminate a product or service that is not meeting organisational goals is not done by marketing research. Marketing research involves specifying information to address a marketing issue, managing the data collection process, and analyzing data from the collection process. However, the decision to terminate a product or service based on the information gathered is typically a strategic decision made by management, not a function of marketing research.
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Which of the following is true of marketing research?Group of answer choicesIt involves relying exclusively upon historical data to make predictions about future sales.It is a perfect science and deals with unchanging, steadfast, and predictable facts.It involves regularly analyzing and filing information about the business environment.Its execution is not necessary for the success of small businesses operating in niche markets. PreviousNext
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