Media businesses now begin by identifying the needs of a(n)                                , then develop                                .Group of answer choicesaudience; contentdemographic; marketing strategyaudience; advertisingdemographic; advertising

According to the text, what is the easiest way for media companies to find out what audiences’ existing needs are?Group of answer choicesAsk consumers through online surveys.Use the trial and error method.Put up billboards.Look for what types of messages are already being consumed.

Which of the following is a key component of digital marketing strategy?Answer areaPrint advertisingRadio advertisingSocial media marketingBillboard advertising

What do most media firms have in common in their operations?AProductionBPackagingCDistributionDAll of the above

dentifying market opportunities, developing and testing creative concepts, creating a media strategy and setting a budget and approval are all activities involved in which marketing function?Choose one of the following:1 pointPlanningConversionAwarenessAnalysis and Optimization

The three major strategies mass media businesses use to be successful are                                .Group of answer choicesmaximizing profits, pleasing consumers, and expanding to other countriesmaximizing profits, constructing audiences, and reducing riskincreasing profits, competing against other media organizations, and finding new revenue streamsnone of the above