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What is market development as per Ansoff matrix?  A. Selling present product to present market  B. Sell present product in new market to gain new customers  C. Develop new product to sell in present market  D. Develop new product and target them in new market

Question

What is market development as per Ansoff matrix?  A. Selling present product to present market  B. Sell present product in new market to gain new customers  C. Develop new product to sell in present market  D. Develop new product and target them in new market

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Solution

Market development as per the Ansoff Matrix is B. Selling the present product in a new market to gain new customers. This strategy involves expanding the potential market through new geographic markets, new product dimensions, or new segments. The goal is to attract a larger customer base for the existing products.

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