Which type of buying behaviour that falls into if you were intended to buy a toothpaste?Select one:a.Variety seekingb.Habitualc.Complexd.Dissonance
Question
Which type of buying behaviour that falls into if you were intended to buy a toothpaste?Select one:a.Variety seekingb.Habitualc.Complexd.Dissonance
Solution
The type of buying behavior that falls into if you were intended to buy a toothpaste is likely to be habitual. This is because toothpaste is a low involvement product, which means customers often choose the same brand out of habit, without much thought or research.
Here are the steps to understand why:
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Identify the type of product: Toothpaste is a common household item and is considered a low involvement product. This means that consumers do not spend a lot of time thinking about the purchase, as it does not have a significant impact on their lives.
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Understand the buying behaviors: a. Variety seeking: This is when consumers like to change things up and try different products. This is less likely with toothpaste, as people tend to stick to what they know and like. b. Habitual: This is when consumers buy the same product out of habit. This is the most likely for toothpaste, as once people find a brand or type they like, they tend to stick with it. c. Complex: This is when consumers spend a lot of time researching and thinking about the product before buying. This is less likely with toothpaste, as it is a simple product with little risk. d. Dissonance: This is when consumers are not sure about the product and may have post-purchase regret. This is less likely with toothpaste, as it is a low-cost item and consumers are unlikely to have significant regret about the purchase.
So, the answer is b. Habitual.
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