At the business level of marketing strategy, which element is NOT included?Select one:a.Focusing resourcesb.Functions are alignedc.Corporate executive makes decisionsd.Cost-value differentiation
Question
At the business level of marketing strategy, which element is NOT included?Select one:a.Focusing resourcesb.Functions are alignedc.Corporate executive makes decisionsd.Cost-value differentiation
Solution
The element that is NOT included at the business level of marketing strategy is:
c. Corporate executive makes decisions
This is because decisions at the business level of marketing strategy are typically made by marketing managers or teams, not corporate executives. Corporate executives may be involved in broader strategic decisions, but the specific tactics and implementation of marketing strategies are usually handled at a lower level.
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