What do companies call a set of benefits that they promise to consumers to satisfy their needs?A) market offeringB) value propositionC) demand satisfactionD) need propositionE) evoked se
Question
What do companies call a set of benefits that they promise to consumers to satisfy their needs?A) market offeringB) value propositionC) demand satisfactionD) need propositionE) evoked se
Solution
Companies call a set of benefits that they promise to consumers to satisfy their needs a "value proposition" (option B).
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