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What do companies call a set of benefits that they promise to consumers to satisfy their needs?A) market offeringB) value propositionC) demand satisfactionD) need propositionE) evoked se

Question

What do companies call a set of benefits that they promise to consumers to satisfy their needs?A) market offeringB) value propositionC) demand satisfactionD) need propositionE) evoked se

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Solution

Companies call a set of benefits that they promise to consumers to satisfy their needs a "value proposition" (option B).

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