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Which of the following is true of central route processing?Multiple ChoicePeople who are unmotivated, bored, or distracted use central route processing to comprehend a message.People are unmoved by the logic, merit, and strength of arguments in central route processing.People are influenced by factors irrelevant or extraneous to the issue in central route processing.People who are highly involved and motivated generally use central route processing to comprehend a message.

Question

Which of the following is true of central route processing?Multiple ChoicePeople who are unmotivated, bored, or distracted use central route processing to comprehend a message.People are unmoved by the logic, merit, and strength of arguments in central route processing.People are influenced by factors irrelevant or extraneous to the issue in central route processing.People who are highly involved and motivated generally use central route processing to comprehend a message.

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Solution

The correct answer is: People who are highly involved and motivated generally use central route processing to comprehend a message.

Central route processing is a method used in persuasion that involves deeply considering the content and logic of persuasive messages. It is used when a person is highly involved in the persuasion process, meaning they are motivated to think about the message and its content. This is in contrast to peripheral route processing, which is used when a person is not as involved and relies more on superficial cues.

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