Having the ________price is not typically a strong position for small businesses.Group of answer choicesmarkethighestlowestmost competitive

Competing on price is a difficult strategy to succeed with.Group of answer choicesTrueFalse

A _______________ market is a small, more narrowly defined market that is not being served well or at all by mainstream product or service marketersGroup of answer choicesbroad basedNichedefinedNarrow

Differentiation, setting yourself apart from the competition, is one of the most important and effective marketing tools available to small business ownersGroup of answer choicesTrueFalse

Match each description to the concept it defines.Group of answer choicesThe amount of a good or service producers are willing and able to supply given price and other factors

Which is NOT a criterion for evaluating business opportunities?Group of answer choicesPersonal interestLegal restrictionsMarket sizeCompetitor's profitability