Which of the following media focus most on geographic segmentation?Group of answer choicesBooksLocal newspapersCable televisionHollywood films

Which of the four bases of market segmentation tend to be the easiest to find?Group of answer choicesPsychographicGeographicBehaviouralDemographic

What are the two most common methods of segmenting markets?Multiple select question.GeographicReligionDemographicsPolitics

Which of the following is NOT a market segmentation approach?Multiple choice question.GeographicProductDemographicPsychographicBenefit

Most media vehicles focus on a geographical or interest niche rather than trying to appeal to the national market.Group of answer choicesFalseTrue

Gatekeeping is not as dominant in which of the following forms of media?Multiple choice question.network televisionthe Internetnewspaperscable television