A business goes to the trouble and expense of segmenting its markets when ______. Multiple choice question. it expects that this will increase sales and profits its customers are dissatisfied it has identified a group of affluent customers its sales are growing sharply
Question
A business goes to the trouble and expense of segmenting its markets when ______.
Multiple choice question.
it expects that this will increase sales and profits
its customers are dissatisfied
it has identified a group of affluent customers
its sales are growing sharply
Solution
The correct answer is "it expects that this will increase sales and profits".
Segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Businesses do this with the expectation that it will increase sales and profits by targeting their marketing efforts more accurately towards consumers who are likely to be interested in their products or services.
Similar Questions
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Multiple Choice Question ________ links the needs of buyers to the actions of marketers and should be done in such a way that it leads to increased sales and profitability. Multiple choice question. Segmentation Branding Forecasting Positioning
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