Case Study #3An amusement park plans to add new rides to their property. First, they need to determine what kinds of new rides visitors want the park to build. In order to understand their visitors’ interests, the park develops a survey. They decide to distribute the survey near the roller coasters because the lines are long enough that visitors will have time to answer all of the questions. After collecting this survey data, they find that most of the respondents want more roller coasters at the park. They conclude that they should add more roller coasters, as most of their visitors prefer them.ReflectionConsider this scenario:What are the examples of fair or unfair practices? How could a data analyst correct the unfair practices?Now, write 2-3 sentences (40-60 words) in response to each of these questions.
Question
Case Study #3An amusement park plans to add new rides to their property. First, they need to determine what kinds of new rides visitors want the park to build. In order to understand their visitors’ interests, the park develops a survey. They decide to distribute the survey near the roller coasters because the lines are long enough that visitors will have time to answer all of the questions. After collecting this survey data, they find that most of the respondents want more roller coasters at the park. They conclude that they should add more roller coasters, as most of their visitors prefer them.ReflectionConsider this scenario:What are the examples of fair or unfair practices? How could a data analyst correct the unfair practices?Now, write 2-3 sentences (40-60 words) in response to each of these questions.
Solution
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Unfair practices in this scenario include the biased sampling method used by the amusement park. By only distributing the survey near the roller coasters, they are likely to get responses from people who already enjoy roller coasters, skewing the results. Fair practices would involve a more random sampling method that includes all visitors.
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A data analyst could correct these unfair practices by ensuring a more representative sample of the park's visitors. This could be achieved by distributing the survey in various locations throughout the park, not just near the roller coasters. They could also use stratified sampling to ensure that different age groups, families, and solo visitors are all adequately represented in the survey results.
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