What is the stated message in this example?Makeup Ad: A woman is standing in front of a mirror, applying makeup. As she studies her reflection, an announcer says, "Ladies, you never know when you're going to meet Mr. Right! Lovely Lady Makeup is easy to use and goes on wonderfully smooth. With Lovely Lady, it's easy to look your best, each and every day! Lovely Lady Makeup — use it every day. You never know when you might meet the perfect man!"A.Women are judged by how they look.B.Lovely Lady Makeup is easy to use.C.Women should always wear makeup.D.Women who wear makeup are guaranteed to find Mr. Right.
Question
What is the stated message in this example?Makeup Ad: A woman is standing in front of a mirror, applying makeup. As she studies her reflection, an announcer says, "Ladies, you never know when you're going to meet Mr. Right! Lovely Lady Makeup is easy to use and goes on wonderfully smooth. With Lovely Lady, it's easy to look your best, each and every day! Lovely Lady Makeup — use it every day. You never know when you might meet the perfect man!"A.Women are judged by how they look.B.Lovely Lady Makeup is easy to use.C.Women should always wear makeup.D.Women who wear makeup are guaranteed to find Mr. Right.
Solution
The stated message in this example is B. Lovely Lady Makeup is easy to use. This is the explicit message that the ad is conveying. While the other options might be implied or inferred, they are not the stated message of the ad.
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