How often should a marketing plan be revisited. Never once written it is complete order to revisit the plan of action At company board meetings financial review of the company each month

A marketing plan should be revisited regularly to ensure it remains effective and aligned with the company's goals. Here are some instances when it should be revisited:

1. Regular Intervals: It's a good practice to revisit the marketing plan at least once a quarter. This allows you to assess its effectiveness and make necessary adjustments.

2. Company Board Meetings: These meetings often involve discussions about the company's strategic direction. It's a good time to revisit the marketing plan to ensure it aligns with any new strategies or goals.

3. Financial Reviews: During monthly financial reviews, the marketing plan should be revisited to ensure it's delivering a good return on investment.

4. Changes in the Market: If there are significant changes in the market, such as new competitors or changes in customer behavior, it's important to revisit the marketing plan.

5. Changes in the Company: If there are major changes within the company, such as a new product launch or a change in leadership, the marketing plan should be revisited.

Remember, a marketing plan is not a static document. It should evolve with your business and the market. Regular reviews and updates will help ensure it continues to support your business goals effectively.