Which of the following occurs in a conventional marketing channel?Multiple choice question.The channel includes just three members: a manufacturer, a wholesaler, and a retailer.All channel members are managed centrally by the same corporation.Channel members coordinate to achieve a set of shared goals and improve the overall profitability of the channel.Each channel member pursues its own objectives independently, with little care about other channel members.
Question
Which of the following occurs in a conventional marketing channel?Multiple choice question.The channel includes just three members: a manufacturer, a wholesaler, and a retailer.All channel members are managed centrally by the same corporation.Channel members coordinate to achieve a set of shared goals and improve the overall profitability of the channel.Each channel member pursues its own objectives independently, with little care about other channel members.
Solution 1
The correct answer is: "The channel includes just three members: a manufacturer, a wholesaler, and a retailer."
In a conventional marketing channel, there are typically three main members: the manufacturer who produces the product, the wholesaler who buys in bulk from the manufacturer and sells in smaller quantities to retailers, and the retailer who sells the product to the end consumer.
The other options are not typical of a conventional marketing channel. In a conventional channel, each member operates independently and may not have the same goals as the other members. They are not managed by the same corporation, and they do not necessarily coordinate to improve the overall profitability of the channel.
Solution 2
The correct answer is: "The channel includes just three members: a manufacturer, a wholesaler, and a retailer."
In a conventional marketing channel, there are typically three main members: the manufacturer who produces the product, the wholesaler who buys in bulk from the manufacturer and sells in smaller quantities to retailers, and the retailer who sells the product to the end consumer.
The other options are not typical of a conventional marketing channel. In a conventional channel, each member operates independently and may not have the same goals as the other members. They are not managed by the same corporation and they do not necessarily coordinate to achieve shared goals.
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