2. When did the brand start? 3. Who started it the company?4. What country is the brand from?5. What is the nature and characteristics of the brand?6. What do you like and dislike about the logo? 7. What does the brand most want to communicate? 8. Who is the audience? 9. What are the audiences needs/wants when it comes to design?

Name and Describe each stage in the product life cycle. What is a logo? What is a slogan? What is a positioning statement? Which 4 things must a positioning statement include? Name and describe each Branding Strategy. Provide 1 example for each. What are the 5 reasons we use packaging? What are the 5 Positioning Strategies? Briefly explain each. What is a prototype? Explain. What stage of product development does this happen? What is test marketing? explain. What is the difference between Primary Market Research and Secondary Market Research? What is data? In which ways can you collect Primary Market Research? Briefly describe each. What is meant by Sampling? Open-Ended Versus Closed-ended Questions: What’s the difference between them? Define Mean, Median, Mode. Know how to calculate them. Pricing ________________ are long-term and help define a business’ identity/position. Pricing _____________________ are short-term and are used to get a quick sale. Name and describe the 5 Long-Term Pricing Strategies. Provide an example of each. What is meant by Psychological Pricing? Provide an example. What is Weber’s Law? What is the 10% Rule of Weber’s Law? Provide an example. What is Price Anchoring? Provide an example. What is meant by Razor Pricing? Provide an example. How can you “Keep Prices Simple”? Provide an example. What is distribution? What is the difference between Intensive, Selective, and Exclusive Distribution? What is the difference between direct and indirect distribution? Name and describe the 4 Inventory Management Considerations. Why are these important? What are some control strategies of each? Explain cross-selling and add-ons. Provide an example of this. What is an end-cap display? What are they good at displaying? Why is it important to set objects at the eye level of the target audience? What is meant by Reach? Frequency? Selectivity? What are the goals of advertising? What is the message in advertising? Name and Describe the 4 Advertising Appeals. What are the 4 Parts of a print advertisement? Describe each. What is Publicity? How does this differ from advertising? What is public relations? For Social Media Marketing, what is meant by: Click-through rate, Conversion Rate, and Engagement Rate?

Question 1____________________ are constantly changing collections of reusable components, principles and guidelines.1 pointBrand style guideComponentsDesign systems2.Question 2Does a design system consist of objectives and shared values?1 pointNoYes3.Question 3Material design is the visible elements of a brand, such as color, design and logo, that identify and distinguish the brand in the minds of consumers. It’s referred to as brand identity. 1 pointFalseTrue4.Question 4_______________ are the building instructions that allow you to use components logically and consistently across all products.1 pointPatternsComponents Design systems5.Question 5Design principles lay a better foundation and guide a team through the creation and ongoing implementation of a design system. 1 pointTrueFalse

What is brand? Why do brands play a particularly important role in high-involvement purchase decisions? (5 marks)b) When developing brands within a product mix, marketers may decide to pursueindividual brands, family brands or brands extension. Explain what each of theTHREE (3) branding strategies means. Provide one example for each brandingstrategy. (6 marks)c) Which branding strategy(ies) does Schweppes use for its new water enhancersbrands? Justify your answers. (4 marks)

Typeface, Colors, Logo, Imagery, Tone are all branding –Question 20Answera.Experiencesb.Voicesc.Elementsd.Personalities

Question 1A brand style guide specifies every aspect of the look and feel of the brand. 1 pointTrueFalse2.Question 2Which of the following is not included in a brand style guide?1 pointA design systemColor paletteTypefacesPictures and images3.Question 3Can you use “fill” to insert an image in Figma?1 pointYesNo4.Question 4A story board is a space where designers can freely explore their ideas without judgment at the start of a project. When a board is finished, it serves as a resource for the team throughout the project. 1 pointTrueFalse5.Question 5Micro-animations begin with a trigger and progress to a set of instructions represented visually through animations. The visual output of the micro-interaction is animation. 1 pointTrueFalse6.Question 6What are the benefits of incorporating micro-interactions into a product? Select all that apply.1 pointIncrease the feeling of direct manipulation.Assist users in seeing the outcome of their actions.Avoiding user errors.Provide feedback on the outcome of an action.Complete a small task.7.Question 7Micro-animations are very useful for rewarding the user after completing an action, such as submitting a form.1 pointTrueFalse8.Question 8According to research, common patterns for the eye to follow are __________? Select all that apply.1 pointZEBF9.Question 9There are abstract elements in a design system.1 pointTrueFalse10.Question 10Can you share your prototype in Figma with your team members and stakeholders?1 pointYesNo