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Consumers that have similar purchase behaviours because they have shared experiences and are in the same stage of life are known as a __________ cohort.Multiple Choicelifestyledemographicrelationalgenerationalsituational

Question

Consumers that have similar purchase behaviours because they have shared experiences and are in the same stage of life are known as a __________ cohort.Multiple Choicelifestyledemographicrelationalgenerationalsituational

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Solution

The correct answer is "generational". Consumers that have similar purchase behaviours because they have shared experiences and are in the same stage of life are known as a generational cohort.

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