Consumers that have similar purchase behaviours because they have shared experiences and are in the same stage of life are known as a __________ cohort.Multiple Choicelifestyledemographicrelationalgenerationalsituational
Question
Consumers that have similar purchase behaviours because they have shared experiences and are in the same stage of life are known as a __________ cohort.Multiple Choicelifestyledemographicrelationalgenerationalsituational
Solution
The correct answer is "generational". Consumers that have similar purchase behaviours because they have shared experiences and are in the same stage of life are known as a generational cohort.
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