In the lead-up to the 2023 Women’s World Cup, Visa launched the Behind Every Number, There’s A Story campaign, highlighting its 20-year support of women in sports and sponsorship of the 2023 FIFA Women’s World Cup. In groups discuss the research methods that could be used to evaluate the inputs, outputs, outtakes and outcomes of the campaign.
Question
In the lead-up to the 2023 Women’s World Cup, Visa launched the Behind Every Number, There’s A Story campaign, highlighting its 20-year support of women in sports and sponsorship of the 2023 FIFA Women’s World Cup.
In groups discuss the research methods that could be used to evaluate the inputs, outputs, outtakes and outcomes of the campaign.
Solution
-
Inputs: Inputs refer to the resources that are invested in the campaign. This includes financial resources, human resources, time, and other materials. To evaluate the inputs, you could use methods such as:
- Financial Analysis: This involves examining the budget allocated for the campaign, the actual expenditure, and the return on investment.
- Resource Audit: This involves assessing the human resources and other materials used in the campaign.
-
Outputs: Outputs refer to the direct products of the campaign activities. This includes the number of advertisements, social media posts, events, etc. To evaluate the outputs, you could use methods such as:
- Content Analysis: This involves analyzing the content of the campaign materials to assess their quality and relevance.
- Media Monitoring: This involves tracking the number and type of media mentions and coverage the campaign receives.
-
Outtakes: Outtakes refer to what the audience takes away from the campaign. This includes changes in awareness, knowledge, attitudes, and perceptions. To evaluate the outtakes, you could use methods such as:
- Surveys: This involves asking the audience about their perceptions and attitudes towards the campaign.
- Focus Groups: This involves gathering a small group of people to discuss their reactions to the campaign.
-
Outcomes: Outcomes refer to the long-term effects of the campaign. This includes changes in behavior, policy, or societal norms. To evaluate the outcomes, you could use methods such as:
- Longitudinal Studies: This involves tracking the same individuals over a long period to assess changes in behavior.
- Impact Assessment: This involves assessing the broader societal impact of the campaign, such as changes in policy or societal norms.
Remember, the choice of research methods will depend on the specific objectives of the evaluation, the resources available, and the context in which the campaign is being implemented.
Similar Questions
The role of the women is changing every year. In the countries like United States, women are entering occupations that were traditionally filled only by men and are becoming more visible at the managerial and decision-making levels. Many other countries, however, remain male dominated and not receptive to the presence of women in such positions. Although the business world is changing, some experts still advise against sending a woman as a negotiator to countries not receptive to women decision makers. If a woman is sent to such a country, they say she should go there as a member of a team. Therefore, sending a woman who is successful in her home country to negotiate overseas is not always a simple or easy decision.The following story describes one female K-Mart executive’s successful experience negotiating in Saudi Arabia, a country known for not accepting women in its business world.I went with another gentleman of our company who has a lesser position than I do. We met with a group of Saudis who epitomized the feelings of men in that country towards women. We were in the office of the chairman of the Saudi firm, and for the first hour he continually addressed my associate, ignoring me, because he would not accept my presence as a woman. Finally I turned to him and said: “Mr. X you are directing your questions and answers to my associate. If you are seriously interested in doing business with our company, I suggest you direct them to me, because it is me with whom you will have to negotiate.” I think he respected my approach. I didn’t feel indignant or slighted as a woman. It was a matter of who it is that a person wants to seek out. I had no problems after that.Q.12 :-Why do you think the woman spoke as she did to the manager?To make him realize that even though she was a woman she was in the commanding position and leading the negotiation.To take a stand for all women negotiators and ensure their visibility.To take a strong stand.The woman felt insulted and humiliated.She wanted to break the stereotype surrounding women that they are incapable of being negotiators in the professional fields. PreviousNext
5What is the main idea of this text?Megan Rapinoe is a co-captain of the U.S. women’s soccer team and an outspoken advocate for women’s issues, and she was part of the women’s soccer team that won the World Cup in 2019.Even though soccer is much more popular internationally than it is in the U.S., the U.S. women’s soccer team is very successful.In 2019, the entire U.S. women’s soccer team attended a parade where they protested the unequal treatment they were receiving from the United States Soccer Federation, the organization that runs soccer.The U.S. women’s soccer team is extremely successful, partly because of anti-discrimination laws in the U.S., but team members are still fighting for equal pay and treatment.
2What effect did Title IX have on women’s soccer in the U.S.?More women started covering soccer as news anchors.More women’s soccer teams started recruiting from high schools.More women players started forming their own teams.More women started playing soccer and got
What effect did Title IX have on women’s soccer in the U.S.?More women started covering soccer as news anchors.More women’s soccer teams started recruiting from high schools.More women players started forming their own teams.More women started playing soccer and got good at it.
4When the U.S. women’s soccer team won the World Cup in 2019, they got a lot of public attention. How would you describe the way that they responded to this public attention?They got upset because of all the media attention, especially from magazines.Some of them were happy but most of them were upset with the attention.They used it to make more people aware of the issue of gender pay equity in soccer.They all left the country to get some peace and quiet, away from the media.
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.