Finally, marketers must consider the augmented product which includes: Hint: Choose 2 elements here*2 pointsPackagingFeaturesAfter sales serviceWarrantyStyling
Question
Finally, marketers must consider the augmented product which includes: Hint: Choose 2 elements here*2 pointsPackagingFeaturesAfter sales serviceWarrantyStyling
Solution
The augmented product in marketing includes elements that go beyond the physical product or service. These are additional features or benefits that enhance the product and differentiate it from competitors. From the options provided, two elements that could be considered part of the augmented product are:
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After sales service: This includes all the support and service that the company provides to customers after they have purchased the product. This could be in the form of technical support, customer service, or maintenance services.
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Warranty: This is a guarantee that the company provides to the customer promising to repair or replace the product if it fails within a certain period of time. This gives the customer peace of mind and confidence in the product.
Similar Questions
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