Marika figured out that her company spent approximately $543,440 last year investing in getting new customers and keeping the current ones. The company earned a profit of $352,080 as a result of those efforts. Marika is using ______ to judge the effectiveness of her company's CRM program.Multiple choice question.customer equityshare of customerlifetime valuecustomer focus

Customer Lifetime Value = Blank 1 Question 1 X Blank 2 Question 1 X Blank 3 Question 1 x Profit Margin

Companies use customer focus to ______.Multiple choice question.measure the total profit a customer brings to a company over timemeasure the purchase dollars an individual customer spends on the company's productscompare a company's financial investment in a customer with the financial return on that investmentdetermine how well a company's CRM program prioritizes customers based on their individual profitability

Companies use share of customer to ______.Multiple choice question.determine how well a company's CRM program prioritizes customers based on their individual profitabilitycompare a company's financial investment in a customer with the financial return on that investmentmeasure the purchase dollars an individual customer spends on the company's productsmeasure the total profit a customer brings to a company over time

Which of the following measures the purchase dollars an individual customer spends on the company's products?Multiple choice question.Customer focusCustomer equityShare of customerLifetime value

What is customer lifetime value?1 pointThe process a customer follows to purchaseA business’s total number of customersThe average revenue generated per customer over a certain period How much revenue is gained versus how much was spent