Subjects taken at the University of Queensland nearly always prescribe a textbook. The textbook can be examinable so it may be necessary for students to obtain the text, if they wish to get a good grade. Answer the following questions: For many students, the price of purchasing a car is a large percentage of their budget so demand will be more compared to the demand of a textbook, ceteris paribus. Type E for Elastic, I for Inelastic or U for Unit Elastic. Suppose the UQ branch of the Co-op Bookshop sold a course textbook in 2014 for $159.99 and sold 35 copies that year. In 2015, the same course textbook was sold for $139.99 and sold 212 copies. It cannot be assumed that the demand curve is linear. What is the price elasticity of demand using the mid-point formula? . Answer to the nearest two decimal places. Assume the Co-op Bookshop is trying to maximise revenue. Considering your findings in part b), did the Co-op Bookshop's decision to decrease the price of the textbook agree with increasing revenue? . Type Y for Yes, N for No or U for Unknown.
Question
Subjects taken at the University of Queensland nearly always prescribe a textbook. The textbook can be examinable so it may be necessary for students to obtain the text, if they wish to get a good grade.
Answer the following questions:
For many students, the price of purchasing a car is a large percentage of their budget so demand will be more compared to the demand of a textbook, ceteris paribus. Type E for Elastic, I for Inelastic or U for Unit Elastic. Suppose the UQ branch of the Co-op Bookshop sold a course textbook in 2014 for 139.99 and sold 212 copies. It cannot be assumed that the demand curve is linear. What is the price elasticity of demand using the mid-point formula? . Answer to the nearest two decimal places. Assume the Co-op Bookshop is trying to maximise revenue. Considering your findings in part b), did the Co-op Bookshop's decision to decrease the price of the textbook agree with increasing revenue? . Type Y for Yes, N for No or U for Unknown.
Solution
For many students, the price of purchasing a car is a large percentage of their budget so demand will be more elastic compared to the demand of a textbook, ceteris paribus. (E)
To calculate the price elasticity of demand using the mid-point formula, we need to use the formula:
Price Elasticity of Demand = (Change in Quantity / Average Quantity) / (Change in Price / Average Price)
Change in Quantity = 212 - 35 = 177 Average Quantity = (212 + 35) / 2 = 123.5
Change in Price = 159.99 = -139.99 + 149.99
Price Elasticity of Demand = (177 / 123.5) / (-149.99) = -1.43 (rounded to two decimal places)
Assuming the Co-op Bookshop is trying to maximise revenue, the decision to decrease the price of the textbook did agree with increasing revenue. This is because the price elasticity of demand is elastic (absolute value greater than 1), meaning that a decrease in price will lead to an increase in total revenue. (Y)
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